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Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One …
Starting at $25 per month
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What is Yahoo Native?
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search…
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Yahoo Gemini!
$25.00
Cloud
per month
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Yahoo Native?
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.
Yahoo Native Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.
Reviewers rate Support Rating highest, with a score of 6.5.
The most common users of Yahoo Native are from Enterprises (1,001+ employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One of its main use cases is running campaigns aimed at general awareness and converting traffic to a limited degree. Users have found it to be particularly effective for campaigns with low search volume or unique informational queries that are hard to weed out, making it a valuable tool for reaching niche audiences.
Another common use case for Yahoo Gemini is as an additional channel for paid search efforts. Similar to platforms like Quora and Reddit, users have integrated Yahoo Gemini into their digital marketing strategies to create and manage advertising campaigns for different clients. This allows them to drive potential customers to their websites or landing pages, expanding the reach of their paid search initiatives.
Furthermore, Yahoo Gemini has proven to be an effective lead generation tool, complementing success on other platforms such as Google AdWords. By leveraging the platform's capabilities, organizations have been able to promote artists' tour dates and upcoming events, ensuring that fans receive timely reminders through Yahoo. Additionally, Yahoo Gemini has been utilized for advertising events like esports tournaments, enabling marketers to target specific demographics effectively.
Moreover, many users have adopted Yahoo Gemini as a means to drive leads and traffic to websites, leveraging their extensive advertising experience spanning over eight years. The platform offers the advantage of purchasing native/brand awareness media at a decent and more cost-effective rate. It also provides opportunities for greater exposure when resold to clients and managed by the Ad Operations department.
Yahoo Gemini has found applications in several industries beyond entertainment. For instance, it plays a significant role in promoting brand awareness and performance marketing in sectors like mortgages and life insurance. By using the platform's features strategically, organizations can easily market their products and services across search engines and websites.
Lastly, Yahoo Gemini enables users to reach a unique target audience through native advertising. By introducing them to services and brands before targeting them with paid search advertising, businesses can effectively engage potential customers and drive conversions.
In summary, Yahoo Gemini offers a variety of use cases, from running campaigns for general awareness to targeting niche audiences with unique queries. It serves as an additional channel for paid search efforts and complements success on other platforms, allowing users to drive leads and traffic to websites. The ability to purchase native/brand awareness media at a more cost-effective rate and reach specific target audiences makes Yahoo Gemini a valuable tool for marketers across industries.
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May 22, 2018
Yahoo Gemini
Yahoo Gemini is used by the marketing department for the entire organization. It is one of many tools we use in our digital marketing efforts specifically SEM and Display Marketing. We use Gemini for Service Line marketing e.g. Prostate Cancer, Lung Cancer, Cardiovascular Medicine. We also use Gemini for branding e.g. medical programs unique to our region. At this moment I am the only in-house SEM and Display marketing strategist. We occasionally use agencies for certain markets.
- Low Spend: Our Search and Display spend has all AdWords. As many digital marketers know, AdWords is effective, yet expensive. I did some research and found out that Gemini and Yahoo Network is terribly underrated. The upside? We have been able to get moderate results using 5% of our AdWords spend. That's a drop in the bucket. The best part is that I have not seen a need to increase the spend because bids are ridiculously low.
- Higher Conversion Rates: I believe Gemini’s users are very intent driven hence a smaller population is able to drive high conversion rates.
- Platform: it is so streamlined and easier to use compared to AdWords. Yes, it lacks a lot of bells and whistles but with 5% spend, I don't really need it. Also, creatives are easier to put together. There are basic requirements like text length and minimum image dimensions but you can edit in the platform. AdWords on the other hand has a very rigid dimension requirement. It discourages using your own creatives. I find myself crossing my fingers and hoping the ads look okay.
- Reporting: Not a lot of information with analytics.
- Billing: There is no invoice or receipt. Your credit card is charged using thresholds. For instance, if your threshold is $250, your card is pre-charged $250 before your ads run. So if you have a $5000 budget, that means your card is charged 20 times! I hope this changes. It make cost center reconciliation super stressful.
- I have only been using Gemini for about a year so I can only speak for the results obtained in that time frame. Overall impact on KPIs has been positive. On overall business objectives, I am yet to determine if this is significant enough to do a major shift in tactics.
In my previous organization, Yahoo Gemini was used for both promoting brand awareness and also performance marketing within multiple sectors including mortgages and life insurance. It was used alongside a host of other digital channels including SoMe and Paid Search.
- The ability to sync campaigns from other digital platforms such as AdWords makes set-up and management much easier and quicker.
- The interface is very familiar to those who may have worked in other disciplines such as Paid Search and it is very easy to navigate and also there is a wealth of information on how to create and deploy ads effectively.
- Being able to apply ads across different formats such Search and Native from one platform and compare performance is a powerful solution and improves the overall reach making the time investment worthwhile.
- There was an initial struggle to get started with certain billing options not being initially available (credit card only) and that providied further issues with perfectly common and standard credit cards being declined and then help not being particularly forthcoming and that assistance not being based in the same time-zone (UK)
- There would be problems with getting reach in certain campaigns with little insight as to what might be causing the issue and the diagnosis tools sometimes leaving a bit to be desired. There is a lack of audience insights/targeting which probably causes this issue.
- Some image sizes/types that were said to be available for Native advertising seemingly were not properly supported or would sometimes not display correctly when uploaded, there was not much information or explanation as to why this was the case.
- ROI was positive overall and outperformed some existing channels, it was very strong in particularly high competition markets in the UK.
- Traffic is lower generally than other digital marketing solutions so it makes less difference to the ROI of every large company, but smaller, more agile operations can certainly benefit.
- Some campaigns seemed to have very poor ROI, but with less insights available it's hard to take action beyond de-activating rather than going through standard optimisation paths.
March 07, 2018
Yahoo Advertising! Solid product with Limitations
Yahoo! Advertising is currently being used to promote our client’s tech products (consumer electronics and home appliances). It is used across the whole organization to solve numerous solutions such as capturing low funnel handraisers in search and increasing reach natively throughly Yahoo’s network.
- Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
- Provides unique ways to differentiate advertisers in top positions on search results pages.
- Creates unique tactics to utilize on display networks (carousel and video takeovers).
- The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
- The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
- Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
- For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
- In B2B sector, Yahoo! Advertising does not perform as well drive volume of sales due to niche user profile.
- For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.
Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.